TWILIGHT Revived on Facebook Through Short Films
Now It looks like TWILIGHT will live on FOREVER.
This from the NY Times:
Lions Gate and Stephenie Meyer, the creator of the vampires-and-werewolves “Twilight” saga, on Tuesday announced plans to select five aspiring female directors to make short films based on “Twilight” characters. The mini-movies, financed by Lions Gate and its production partners, will be shown exclusively on Facebook next year.
“We think Facebook is a great way for us to introduce the world of ‘Twilight’ to a whole new audience while re-energizing existing fans,” Michael Burns, Lions Gate’s vice chairman, said in an interview.
The effort reflects the manner in which Hollywood is maintaining its most valuable film properties between sequels and prequels and remakes. In the past, studios barely kept a pilot light lit, forcing marketing teams to constantly reactivate cold fan bases. Now the savviest studio marketers are using Facebook, Tumblr, YouTube and other online platforms to keep fans on a constant low boil.
“This is the just the beginning — a template, if you will,” Mr. Burns added. “You can probably guess what might be coming next.”
A similar short film series based on “The Hunger Games,” Lions Gate’s other megawatt movie property? A sixth “Twilight” movie? Mr. Burns declined to elaborate, though he did say, “We love Stephenie Meyer.”
While fans salivate over his tease, Hollywood will no doubt focus on the Facebook component. What it signals seems clear: The social media service can be more than a platform for movie trailers. Its future may well include the distribution of entire movies.
The short film series, called “The Storytellers — New Creative Voices of ‘The Twilight Saga,’ ” has the backing of Women in Film, an organization devoted in part to ending a shortage of female directors. While not overtly championed by Sheryl Sandberg, Facebook’s chief operating officer, the initiative could be viewed in the context of her “Lean In” efforts to empower women in the workplace.
A group of female panelists, including the “Twilight” actress Kristen Stewart and Ms. Meyer, will select the winning shorts and mentor participants, Lions Gate said. Other panelists include the actresses Kate Winslet, Octavia Spencer and Julie Bowen; Catherine Hardwicke, who directed the first “Twilight” movie; the film producer Cathy Schulman; and Jennifer Lee, who co-directed “Frozen.”
None of the original actors are involved with the project.
You can read the full article at their website The New York Times.